Absolut Story
Elevate your game with Absolut
As we gear up for the festive season, one spirit consistently makes its mark as the go-to choice for every occasion, Absolut Vodka. Known for its unrivaled purity, versatility and iconic status.
Absolut Vodka comes in many flavors. It started with the original flavor. Now, there are new options like wild berri, passionfruit, citron and mango.
These vodkas are great for mixing. The perfect spirit for your drinks includes espresso martinis, cosmopolitans, bloody Marys, or a classic vodka lime soda.
Absolut is the perfect spirit for Christmas parties, intimate gatherings or simply unwinding after a long day. With over 40 years of heritage, each bottle carries the Swedish tradition of exceptional craftsmanship, making it a true holiday staple.
Back to the beginning
The Journey of Absolut began way back in 1879 when Lars Olsson Smith, the father of Absolut, introduced his revolutionary continuous distillation process to create vodka with unprecedented purity. The brand originates from the small town of Ahus, Sweden, where farmers still grow the winter wheat used in its production today. Proud of its origins as it is of its smooth, unflavoured profile - an iconic vodka that remains free of added sugar.
With its clear, minimalistic bottle design and commitment to sustainability, Absolut is a symbol of both tradition meets modern. Every drop undergoes distillation through the same method perfected centuries ago, and the brand strives to reduce its environmental footprint with eco-friendly production processes. Absolut is more than just a vodka- it's a cultural icon. Known for bold advertising, great collaborations with artists, and support for social causes, it's a brand that resonates with many, beyond the glass.
Profile & Sustainability
This hot in demand vodka brand is known for its smooth and balanced taste, with a distinct purity that allows its subtle flavours to shine through. The producers create it exclusively from natural ingredients, offering a refined spirit that works perfectly on its own or as the foundation of countless cocktails. Take a look into the key notes of the Absolut Vodka range bases:
Nose: Extremely clean and crisp with subtle hints of grain.
Palate: Smooth, full-bodied mouthfeel with gentle wheat and dried fruit notes.
Finish: Pure and soft with lingering tastes of light spice.
Serve: The perfect addition to several cocktails!
The team have an unwavering commitment to sustainability, ensuring every drop of vodka is made with the planet in mind. This brand has reduced its carbon emissions through eco-friendly production processes, including the use of renewable energy. In fact, Absolut actively pursues a mission to create a fully circular production process, ensuring that nothing from the production goes to waste—from the winter wheat harvested in Ahus to the glass bottles made from 47% recycled materials.
It's cocktail time!
Absolut Summer Spritz Cocktail
Bring the sunshine to your Christmas party. This cocktail is the perfect drink to cool down and celebrate in style. Bright citrus flavours and a hint of tropical fruit, the Absolut Summer Spritz is a refreshing option for any festive occasion.
Ingredients:
50ml Absolut Vodka
25ml Lime Juice
15ml Passionfruit Syrup
Sparkling water or Prosecco
Fresh mint and lime slices (optional garnish)
Instructions:
Grab a large wine glass or a tumbler and fill it with ice.
Pour your vodka over the ice which will set the base for your spritz.
Mix in your lime juice and passionfruit syrup for your summer twist.
Top your glass or tumbler with either sparkling water or Prosecco.
Stir the mixture lightly and garnish with fresh mint or lime slices.
Limited edition bottles
Absolut is also known for their limited edition bottles which to this day have become collector's items over the years. These artistic bottles not only reflect the brands bold personality but also often champion causes such as sustainability and inclusivity. Each limited edition design tells a unique story, allowing Absolut to connect with its audience on a deeper level.
With love for Absolut,
From its pure, refined flavour to its timeless appeal, Absolut Vodka is the ideal spirit for keep the holiday cheer going. Whether you're sharking up a summer cocktail or enjoying it straight, Absolut delivers unbeatable quality with every sip, time after time.
For a season that's all about joy, tradition and good times, there's no better choice than the classic taste of Absolut Vodka.
Absolut is more than just a Vodka - it's a cultural icon. Known for bold advertising, collaborations with artists and support for social causes, it's a brand that resonates beyond the glass for many.
With their sustainability-first approach and commitment to creative expression, Absolut is not just raising glasses but raising the bar for responsible production also.
