What does Grower Series mean?

Our Grower Series is a collection of wines within our range that we are bringing direct to customers without the need for a distributor or wholesaler. With more than 30 years in the business, we have formed some great relationships with growers and producers, from New Zealand and abroad. This allows us to gain access to great wines at the very best price and sell them to our customers without the added complication or cost of a wholesaler/distributor. This means cutting out the cost of wholesaler margins as well as reduced costs for logistics and storage which is always a win for you, the customer. It also means you get access to wines that may not otherwise be available to the New Zealand market.

Where do the Grower Series wines come from?

Our Grower Series wines come from producers of all sizes, from all over the globe wines and are born from a simple idea: deliver exceptional quality at prices that defy expectations. We scour the globe, seeking out opportunities where we can collaborate with talented growers and producers to source wines that overdeliver in every way. Unbound by region or style, our mission is to bring you the best possible wines, regardless of origin.

Why should I buy a Grower Series product?

These are delicious drops that we whole-heartedly endorse, having specifically sought out these wines for being able to deliver on the things we know are important to our customers: value, quality, exclusivity and uniqueness.

How do I know if a wine is from the Grower Series range?

It’s easy to find our Grower Series drops, just look for the distinctive green border on a product along with our Grower Series icon depicting a bunch of grapes. You can also use the Grower Series filter in any search result to narrow your search down to just these products.

Is the Grower Series range new?

No, this is not a new range. It is a refreshed and revised range based on what used to be called our ‘Exclusives Range’. We felt this had become confusing to our customers and an inaccurate reflection of many products within this range. By renaming it the ‘Grower Series’ we feel this better expresses the true meaning, ambition and benefit to our customers behind these delicious drops.

Can I buy these wines elsewhere?

You might see some of our Grower Series brands available in other places however they won’t be as common both in-store or online as many of the other brands we stock. That is because many of these are secured with an exclusive or limited supply agreement or we have intentionally secured supply of an entire allocation of product to ensure you get the best deal possible.

Are the Grower Series wines cheaper than other wines?

Our Grower Series collection includes products over a vast array of price points and reflects a broad spectrum of varieties and blends. Whether you are looking for a cheap and cheerful drop for everyday drinking or something a little special to tuck away in the cellar, we will have something in our Grower series range to suit your needs. The key difference is we have been able to price these better than if we had sourced these or comparable wines via a distributor.

Do Vineonline make the Grower Series wines?

No, Vineonline does not produce, or have any influence over the production of these wines.Think of us more like your personal wine scouts - we're constantly searching the world for hidden gems and talented winemakers crafting exceptional wines that deserve to be discovered. Whether it's a hidden valley in France or a rising star in Chile, we go wherever the quality leads us.

Are the Grower Series wines all Private Labels?

It's true that some Grower Series wines might seem like "private label" wines, but there's more to the story. We're incredibly picky. Our focus is on finding remarkable wines that overdeliver on quality and value. Often, this means working directly with producers to source wines you won't find anywhere else. But here's the thing: we're not exclusive just for the sake of it. If we discover an existing wine that meets our rigorous standards and embodies the Grower Series spirit, we'll happily share it with you. Ultimately, the label is secondary. What truly matters is the exceptional quality and value inside the bottle.